As a Content Production Specialist for Patient Safety & Quality Healthcare magazine, I spearheaded a visual refresh, modernizing its aesthetic and enhancing its overall impact.
My focus was on refining the existing design language, creating a more contemporary feel. This involved refining the magazine’s existing layout templates for feature articles and departments, prioritizing both visual interest and improved readability.
These updated templates also strategically increased available ad space by 25% over my 20-month tenure, directly contributing to the magazine’s revenue potential.
Beyond the financial impact, this refresh solidified the magazine’s brand identity, better reflecting its editorial content and further fueling my passion for visual communication and art direction.
