A Cricut artisan specializing in personalized items needed a brand reflecting her Narragansett heritage and the “Turtle and the Sky Bowl” story. She wanted the brand to convey craftsmanship, cultural pride, and a connection to nature.
My design process involved understanding her vision and researching Narragansett symbolism. The resulting circular, moon-like logo features a mountain range with a swoosh, symbolizing the connection between earth and sky.
The logo is available in gold, black, and white, with gold highlighting the handcrafted quality. The “Land” script font and an earthy, metallic palette complement the logo and reinforce the brand’s connection to Narragansett heritage, nature, and handcrafted goods.
I developed all branding elements: logo, custom Etsy banners, a logo ink stamp, and brand guidelines.
The client was thrilled with the final brand identity, stating it perfectly captured her vision and honored her heritage.
