Vegan Eatery Branding & Web Design

Challenge: Transform Willows Plant-Based Eatery, a casual NH vegan eatery, into an upscale destination attracting a discerning clientele. They needed a brand refresh and a website from scratch.

Collaborator: Restaurant owner

Solution: I proposed a concept to elevate their image with a clean, modern logo featuring a subtle plant motif in vibrant green. The logo hinted at their delicious vegan focus while maintaining a sophisticated feel.

Willows Plant-Based Eatery Mural

Additionally, I proposed a user-friendly website concept to:

  • Showcase Upscale Appeal: High-quality food photography, elevated menu descriptions, and clear information would portray the new, refined ambiance.
  • Seamless User Experience: Easy navigation would ensure a smooth customer experience, reflecting the upscale service.