Education-to-Career Consulting Branding & Collateral

Challenge: New education-to-career company, Postsecondary Strategy Solutions (PSS), needed a brand and engaging resources to help young adults build financial literacy.

Collaborator: PSS Business Owner

Solution:

  • Cohesive Brand Identity: Crafted a professional logo and guidelines for consistent brand communication.
  • Engaging Workbook: Designed a user-friendly, 44-page workbook with clear language and data visualizations for financial understanding.
  • Targeted Marketing: Developed a lighthearted Instagram video ad that connected with students on their preferred platform, showcasing the workbook’s value.

Impact:

  • Strong Brand Presence: Equipped PSS with a professional brand that attracts its target audience.
  • Financial Literacy Empowerment: Created a valuable resource that equips young adults with clear financial knowledge for informed decisions.